Significance (Need) of Business communication
Communication is the life blood of
business. It is an all pervasive function of management. Today the
organizational structure is designed on the basis of specialization and
division of labour. Large number of people work together who are functionally
related to each other. Thus, co ordination is must amongst the workmen.
Co-ordination can be achieved only when there is mutual trust and understanding
between them. This understanding is created by effective communication. Thus
communication is an essential ingredient for effective management. Further the
role of communication may be summed up as:-
1.
The objectives, plans and policies of the
organization are cleared to the workers through communication.
2.
It provides unity of direction to various
activities of the enterprise.
3.
It helps in controlling and coordinating the
various activities of the organization.
4.
It helps in motivating the workers of an
organization.
5.
It helps the managers to develop their
managerial skill.
According to Sir John Harvey-Jones, “Communication
is the single most essential skill. Effective
communication is the need of the day.” In recent times communication has become all more essential due to the
following reasons:-
1.
Growth in the size of the business
organization: An efficient system of communication
is required because the business organizations are growing tremendously.
Thousands of people work in the organization. Organizations have factories or
offices in different parts of the country or even world.
2. Advance technology: Day by day rapid changes are taking place in science and
technology leading to obsolescence of old technology. Thus in order to upgrade
or modernize technology proper communication between the superior and
subordinate in an organization is a must.
3.
Tough competition in the market: Globalization and liberalization have resulted in cut throat
competition. Thus to survive such competition, persuasive communication in form
of advertisement, publicity, personal contacts are essential.
4.
Growing specialization: Division of work paved way for specialists to work in different
department’s sound communication is thus essential for ensuring mutual
cooperation and understanding between different departments.
5.
Trade union movement: trade union movement is on its growth. Management now has to
consult trade unions on various matters. A strong and meaningful relation
between management and trade union is possible only by effective communication.
6.
Human relation: Employee’s participation in management helps to develop among them
a sense of loyalty and belongingness towards the organization. Thus effective
communication between management and employee is necessary to develop mutual
trust and confidence.
7.
Public relations: Public relations help an organization to improve its image in
society as the organization has a social responsibility especially towards the
customers.
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