Business Communication - II Question Paper 2014 (May)
Dibrugarh University Question Paper
COMMERCE (General/Speciality)
Course: 201 (Business Communication - II)
Time: 3 hours
The figures in the margin indicate full marks for the questions
(NEW COURSE)
Full Marks: 80
Pass Marks: 24
1. State whether the following statements are true or false
: 1x4=4
a)
Sales
letters are part of publicity and advertisement campaign.
b)
Post-writing
of a message involves two steps- editing and correction.
c)
In an
analytical report, interpretation of data is followed by suggestions.
d)
A
chronological ordering pattern is followed in listing educational
qualifications and work experiences in a resume.
2. Choose the correct alternative : 1x4=4
(a) In a request letter following direct
approach _____is stated first.
(i)
desired
action
(ii)
reasons
for desired action
(iii)
specific
request for action
(b) In writing business messages, the
maximum period of time should be spent on
(i)
writing
the first draft
(ii)
collecting
materials / data
(iii)
revising
the final draft.
(c) The skill of report writing can be
acquired by
(i)
mastering
the craft of writing
(ii)
learning
the scientific process of investigation, analysis and presentation.
(iii)
identifying
the problem
(d) A resume appended to a job-application
is
(i)
goal-oriented
(ii)
job-specific
(iii)
both
goal-oriented and job-specific
3.
Answer the following questions : 4x4=16
(a)
What do
you mean by AIDA in the context of sales letters?
(b)
What
are the essentials of a good business writing?
(c)
Point
out any four differences between a report and a proposal.
(d)
What
are the objectives of organising mock interviews?
4. (a)
Why does the necessity of writing a collection letter arise? 4
(b) Imagine you are the Collection Manager
of the Hindustan Times, New Delhi and write a letter to Jain Newspaper Agency,
Guwahati, against which a bill for Rs. 15,780 has been pending for payment for
two months. 7
Or
(c) In what respect does a memo differ from
a letter? 4
(d) Assume you are the Divisional Manager of
Life Insurance Corporation of India, Jorhat Division and draft a memo
instructing all employees of your office to collect TDS Form-16 for the FY
2013-14 and file their Income Tax Returns for the AY 2014-15 latest by 31st
July, 2014 to avoid penalty. 7
5. (a) “Writing business messages is a
multi-stage process.” Elucidate the statement by describing all the stages. 11
Or
(b) What do you mean by editing a business
message? Edit the following draft of a
message: 4+7=11
Dear Sir
We have bought five Samsung Refrigerator
Model KL 793 of 165 litres each for our
office from your authorized agent assam electrical & electronics last May.
After about a month all five Refrigerator stopping work. When this was brought
to the notice of the dealer. He got them checked after several reminders and
report that the compressors had burnt out beyond repairing. Since they carry a
guarantee of five year, we asked him to change the compressors. But to this day
he has taken no action despite repeated reminders. Your company enjoy a good
reputation and we were surprised therefore when all compressors go out of order
Several of our sister concerns had given very good report about this model and
this motivated us to go in for your product.
We believe you will be as promptly in
getting the compressors replaced as you had
been in supplying them through your local dealer.
I trust you would taken action quickly and
inform us what do you propose to do. Copies
of complain letters and cash memo are enclosed herewith.
Yours faithfully
Office Manager.
6. (a) What is report writing? Discuss the
essential features of a good Report Writing. 4+7=11
Or
(b) As a fresh graduate in commerce, you
desire to be self-employed by establishing a candle
factory in your town. You want to avail a loan under liberalised loan scheme of the State Government. Write a
proposal to the District Industry Centre, Dibrugarh to approved you a loan of
Rs. 1 lac only through State Bank of India, Duliajan Branch, Assam. 11
7. (a) What do you mean by a solicited
letter of application? 4
(b) Wanted by Lupin India, Chandmari,
Guwahati-3, a sales officer for their agrochemical products. Minimum
qualification commerce graduate. Initial salary Rs. 20,000 p.m. Apply to the
Managing Director stating full particulars of qualification and experience in
the line within 15 days.
Draft an application is response to the
above advertisement which was published in
the Assam Tribune dated May 5, 2014. 7
Or
(c) What are the purposes of appending a
resume to a job application? 4
(d) Draft a resume (as a commerce graduate)
which you may use to apply for the post of an
accountant in a multinational Company. 7
8. (a) Distinguish between individual and
group presentations. 5
(b)
What are the advantages of group discussions? 7
Or
(c) Asses the importance of seminar in facilitating interactive
communication. 5
(d) Write a note on the role of the coordinator in conducting a seminar. 7
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