Course No.101: Business Communication – I
For B.Com General and Speciality Courses
Total Marks: 100 (End Sem 80 + IA 20)
Unit-I: Introducing Business Communication: Basic forms of communicating, Communication models and processes, Effective communication, Theories of communication, Audience analysis. 20 Marks
Unit-II: Corporate Communication: Formal and Informal communication networks, Grapevine, Miscommunication (Barriers), Improving communication. 20 Marks
Unit-III: Practice in Business Communication, Group Discussion, Mock Interviews, Seminars, Effective Listening Exercises, Individual and Group Presentation. 20 Marks
Unit-IV: Business Letters and Memo Formats; Appearance request letters, Good news and Bad news letters, persuasive Letters, Sales letters, Collection letters, office memorandum. 20 Marks
Text and Reference Books:
1. Balasubramanyam: Business Communication; Vikash Publishing House, Delhi.
2. Kaul: Business Communication, Effective Business Communication; Prentice Hall, New Delhi.
3. Bezborah, P. & Mahanta K: Business Communication, Kalyani Publishers.
4. Chaturvedi: Fundamentals of Business Communication, Pearson, New Delhi.