Full Marks: 80
Time: 3 Hours
1.(a) Write true or false : 1x5=5
(i) ‘Creating customers’ means exploring and identifying the needs and requirements of customers.
(ii) ‘Product differentiation and market segmentation are same.
(iii) ‘Test marketing is normally the last step in the developing process before a new product is launched either at regional or at national level.
(iv) ‘order processing’ is the component of physical distribution mix.
(v) The modern concept of salesmanship is based on the idea of ‘Profit’.
(b) Fill in the blanks with appropriate words : 1x3=3
(i) ‘Packing’ facilitates product_______.
(ii) ‘A brand is a/an _______, that acts as means of communication.
(iii) ‘Label’ helps in avoiding the ______ confusion.
2.(a) what are the differences between ‘Marketing’ and ‘Selling’? Discuss the importance of marketing in modern business. 5+6=11
(b) What are the elements of marketing mix? Discuss the variable of product mix of an organization.
3.(a) What are the various steps of buying process? Discuss The psychological determinants of consumer behaviours. 5+6=11
(b) What are the benefits of market segmentation? Discuss the factors which contribute in the process of segmentation. 4+7=11
4.(a) What is growth stage of ‘product life cycle’? What strategies marketing houses follow to keep growing? 5+7=12
(b) Critically discuss the objective and the component of product planning. 6+6=12
5.(a) Discuss the factors that influences the pricing decision of an organization 11
(b) What are the components of promotion mix? Discuss the various components of communication. 5+6=11
6.(a) What is channels of distribution? How are channels classified? What are the role of marketing channels nowadays? 2+6+3=11
(b) What is physical distribution? Discuss the various component of transport mix. 3+8=11
7. Write short notes on : 4*4=16
(a) Ecological force
(b) product positioning
(d) Inventory control