Corporate communication is broadly defined as a
corporation's attempt to inform the public, including all its consumers,
private investors and the media. Corporate communication represents the very
voice with which corporate institutions interact with the outside world and is
inclusive of communications regarding investor relations, government relations,
labor relations and employee development. Corporate communications is the
process of facilitating information and knowledge exchanges with internal and key
external groups and individuals that have a direct relationship with an
enterprise. It is concerned with internal communications management from the
standpoint of sharing knowledge and decisions from the enterprise with
employees, suppliers, investors and partners.
Types of Corporate Communication:
It is basically of two types:
(i) Formal Communication
(ii) Informal Communication
A formal channel of communication is
the officially prescribed route for the flow of communication. It is that route
of communication which is institutionally determined and is associated with
status or position of the receiver and sender. The formal channels are
deliberately related to ensure that accurate information flows smoothly and
timely.
The informal channel of communication
is that channel of communication which is not officially prescribed. It is that
route which is used by workmen in an organization to maintain social (informal)
relationship amongst themselves. It is thus created as a result of operation of
social force in an organization. It can be said that informal communication
flows through corridors to water coolers, down hallways through lunchrooms and
where ever workmen get together in groups. Informal communication co-exists
along with formal communication and supplements it. Informal communication is
known as grapevine. Grapevine arises because of the desire of the people to
communicate without following the formal channel of communication. It follows
no setlines, nor any definite rules, but spreads like grapevine, in any
direction anywhere.
Difference Between Formal and Informal
Communication
Formal and
informal communication both are important and effective. Formal communication
strictly follows rules and regulation prescribed by organization. On the
contrary, Informal communication does not maintain any rule and regulation. Formal and Informal communication both can be effective
communication for a organization
if the Management can handle those properly. Although Informal communication is
out of control of Management. But strategic planning may help to make it
fruitful for organizational purpose. However, Differences between Formal
communication and Informal communication can shown on the following aspects:
Differences
|
Formal Communication
|
Informal Communication
|
01. Rules
|
In Formal communication, Organizational rules are strictly
followed.
|
It does not generally follow the rules of organization
|
02. Recognition
|
Such communication requires officials recognition.
|
In informal communication, It does not require any
officials recognition.
|
03. Flexibility
|
It is inflexible in nature as it cannot be changed when
desired.
|
Being flexible, It can be changed easily.
|
04. Secrecy
|
Such Communication is not free and open to all.
So, Secrecy is maintained here.
|
It is free and open to all, So it is very difficult to
maintain secrecy here. i.e.Grapevine communication which spread
informally.
|
05. Time & Cost
|
It follows various rules of organization. So, It requires
much time and cost.
|
Informal communication does not bother for the formalities
of organization and therefore it requires less time and cost.
|
06. Record Keeping
|
This type of communication involves written procedure, So
record can be kept in formal communication.
|
Permanent record is impossible here because almost nothing
is written here.
|
07. Errors or Mistakes
|
Very careful attention is given here in encoding the
message and sending the message through formal way. Due to this seriousness,
there is less chance of placing mistakes or errors.
|
It is personal in nature and therefore less attention is
involved which can cause many errors or mistakes.
|
08. Compulsion
|
It is bound to follow the formal rules of communication.
|
There is no pressure here to follow any rules.
|
09. Necessity
|
Formal communication is necessary to achieve
organizational goal.
|
Informal communication is necessary to improve personal
relation.
|
10. Delegation or Authority
|
Authority can be delegated through formal communication.
|
Authority can not be delegated through such communication.
|
Difference Between Formal
Communication and Informal Communication
|
||
Differences
|
Formal Communication
|
Informal Communication
|
01. Rules
|
In Formal communication,
Organizational rules are strictly followed.
|
It does not generally follow
the rules of organization
|
02. Recognition
|
Such communication requires
officials recognition.
|
In informal communication, It
does not require any officials recognition.
|
03. Flexibility
|
It is inflexible in nature as
it cannot be changed when desired.
|
Being flexible, It can be
changed easily.
|
04. Secrecy
|
Such Communication is not free and open to all. So,
Secrecy is maintained here.
|
It is free and open to all, So
it is very difficult to maintain secrecy here. i.e.Grapevine communication which spread informally.
|
05. Time & Cost
|
It follows various rules of
organization. So, It requires much time and cost.
|
Informal communication does not
bother for the formalities of organization and therefore it requires less
time and cost.
|
06. Record Keeping
|
This type of communication
involves written procedure, So record can be kept in formal communication.
|
Permanent record is impossible
here because almost nothing is written here.
|
07. Errors or Mistakes
|
Very careful attention is given
here in encoding the message and sending the message through formal way. Due
to this seriousness, there is less chance of placing mistakes or errors.
|
It is personal in nature and
therefore less attention is involved which can cause many errors or mistakes.
|
08. Compulsion
|
It is bound to follow the
formal rules of communication.
|
There is no pressure here to
follow any rules.
|
09. Necessity
|
Formal communication is
necessary to achieve organizational goal.
|
Informal communication is
necessary to improve personal relation.
|
10. Delegation or Authority
|
Authority can be delegated
through formal communication.
|
Authority can not be delegated
through such communication.
|
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