Principles of Marketing Question Papers Dibrugarh University
2013 (November)
COMMERCE (General)
Course:
504 (Principles of Marketing)
The
figures in the margin indicate full marks for the questions
(NEW
COURSE)
Full
Marks: 80
Pass
Marks: 24
Time:
3 hours
1.
(a) Write True or False: 1x4=4
(i)
Creating customers means exploring and
identifying the needs and requirements of customers.
(ii)
Product differentiation and market segmentation
are same.
(iii)
Test marketing is normally the last step in the
development process before a new product is launched either at regional or at
national level.
(iv) Order
processing is the component of physical distribution mix.
(v)
The modern concept of salesmanship is based on
the ideas of profits.
(b) Fill in the blanks with
appropriate words :
(i)
Packaging facilitates product _____.
(ii)
A brand is a/an ___ that act as a means of
communication.
(iii)
Label helps in avoiding the ___ confusion.
2. (a) What are the difference between marketing and
selling? Discuss the importance of marketing in modern business.
Or
(b) What are the elements of marketing mix? Discuss the
variables of product mix of an organization.
3. (a) What are the various steps
of buying process? Discuss the psychological determinants of consumer
behaviours.
Or
(b) What are the benefits of market segmentation? Discuss
the factors which contribute in the success of segmentation.
4. (a) What is group stage of product life cycle? What
strategies marketing houses follow to keep growing.
Or
(b) Critically discuss the objectives and the components of
product planning.
5. (a) Discuss the factors that influence the pricing
decision of an organization.
Or
(b) What are the components of promotion mix? Discuss the
various components of communication.
6. (a) What is channels of distribution? How are channels
classified? What are the role of marketing channels nowadays?
Or
(b) What is physical distribution? Discuss the various
components of transport mix.
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7. Write short notes on :
a)
Ecological force
b)
Product positioning
c)
Advertising
d)
Inventory control.
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