IGNOU SOLVED ASSIGNMENT: IBO - 02

Master of Commerce  (M.Com)

TUTOR MARKED ASSIGNMENT (ASSIGNMENTS − 2013-14)

Course Code : IBO – 02

Course Title : International Marketing Management

Assignment Code : IBO – 02/TMA/2013-14

Coverage : All Blocks

Maximum Marks: 100

Dear Students,

As explained in the Programme Guide, you have to do one Tutor Marked Assignment for each course.  We are sending the assignments of all the six courses together in this booklet.  Assignment is given 30% weightage in the final assessment. To be eligible to appear in the Term-End Examination, it is compulsory for you to submit the assignments as per the schedule. Before attempting the assignments, you should carefully read the instructions given in the Programme Guide.

These assignments are valid for two admission cycles (July 2013 and January 2014). The validity is given below:

1. Those who are enrolled in July 2013, it is valid upto June 2014.

2. Those who are enrolled in January 2014, it is valid upto December 2014.

In case you are planning to appear in June Term-End Examination, you must submit the assignments to the Coordinator of your Study Centre latest by 15th March and if you are planning to appear in December Term-End Examination, you must submit them latest by 15th September.  Note: In case you receive the study material and assignments late, you can submit the  assignment responses within one month after receiving the study material.

Attempt all the questions

1. What is international marketing research? Discuss its importance in shaping marketing strategies of the international firm. (8+12)

2. Describe in detail the barriers to international marketing of services. (20)

3. Differentiate between the following:

(a) Direct channel & Indirect channel of international distribution.

(b) International Advertising & Sales Promotion. (10x2)

4. Describe the phases in the international product life cycle. Also discuss the product  development process. (10+10)

5. Write short notes on the following:

(a) EPRG Orientation

(b) Economic Environment

(c) Essentials of effective segmentation

(d) Exporting (4x5)