Dibrugarh University - Business Statistics 2010


i) Method of Least Square: - This method is most commonly used method of measuring trend. It is a mathematical method and a trend line is fitted to the data in such a manner that the following two conditions are satisfied:-
i) The sum of deviation of the actual values from their respective mean is zero.
ii) The sum of square of the deviations of the actual and compute values is least from this line. That is why this method is called method of least square.
The straight line trend is represented by the equation:
                                                Y = a + bx
                                Where, y = denotes the trend values
                                                a = represents the intercept on y axis.
                                                b= represents slope of the trend line.

Merits:-
i) This is a mathematical method of measuring trend.
ii) Trend values can be obtained for all the given time periods in the series.
Demerits:-
i) This method is more tedious and time consuming.
ii) This method cannot be used to fit the growth curves.

ii) Semi-average method: - Under this method, the given data is divided into two parts. After that an average of each part is obtained which gives two points. Each point is plotted at the mid-point of the class interval covered by the respective part and then the two points are joined by a straight line which gives the required trend line.
Merits:-
i) This method is simple to understand as compared to the moving average method and the method of least square.
ii) This is an objective method of measuring trend as everyone who applies this method gets the same result.
Demerits:-
i) It is affected by extreme values.
ii) This method assumes straight relationship between the plotted points whether this exist or not.

iii) Method of moving average: - Under this method the average value for a certain time span is secured and this average is taken as the trend value for the unit of time falling at the middle of the period covered in the calculation of the average. While using this method it is necessary to select a period for moving average.
Merits:-
i) This method is simple to understand and apply.
ii) It is particularly effective if the trend of a series is very irregular.
iii) It is a flexible method of measuring trend because all figures are not changed if a few figures are added to the data.
Demerits:-
i) Trend values cannot be computed for all years.
ii) No there is no hard and fast rule for selecting the period of moving average.
iii) This method is not appropriate if the trend situation is not linear.